You became a sports physical therapist to help people regain their former strength and flexibility after an injury and because you enjoy this kind of work. Now that school is over and you are officially licensed, you’re ready to hang your shingle out and start getting to work. The problem is you have no idea what or which sports physical therapy marketing tools to use. Never fear, help is here. One of the most effective things you can do is think like a consumer before you start your advertising campaign. What gets your attention? Why do you decide to patronize one business over another? All of those are important questions to ask yourself. You can always hire a professional to handle marketing things for you, but most newbies starting out can’t afford that kind of help yet. Take a look at a few of the ways you can get your name out there and start helping patients heal.
The Internet is one of the most effective sports physical therapy marketing tools out there. Even people of the older generation know how to look for services they need online. Creating a website with all the pertinent information on it makes it easy for your prospective clients to see what you have to offer. It is also a great medium for information like directions to the office, the phone number, and a list of offered services. You can also use this space to post your professional credentials and show written customer testimonials.
Another one of the awesome sports physical therapy marketing tools you can use is to volunteer. It doesn’t have to be a lot. Maybe visit one or two of the local high school sports coaches and offer your services for some games or practices. You could even ask that they send a flyer home with their students listing your reasons for helping out and offering a discounted service. The important thing is get your name out there and fresh in people’s mind so you are the first person they think of when any kind of sports injury occurs. It is also great PR to get the reputation of caring about the community.
There isn’t anything wrong with a good old fashioned newspaper ad campaign either. Along with other types of business ventures, newspaper ads are sound sports physical therapy marketing tools. It doesn’t have to be long or drawn out; go for a simple, to the point ad with plenty of basic information. You may be surprised at how effective that is for drawing in a new client base.
As you can see, there are a number of ways you can use sports physical therapy marketing tools to your benefit. Choose one or go with a combination of all the above.
Utilizing sports physical therapy marketing tools can get you on your way to doing what you love to do; help people recover from sports related injuries. Getting to know the community you do business in and being approachable are good techniques to take.